Want to Know How Crappy Your Writing Is? Meet Crap-O-Meter!
- Duline Theogene
- Feb 9
- 4 min read
Updated: Mar 30

Have you ever stared at a blank screen, wondering if your words truly capture your message's essence?
Or maybe you've crafted a post only to second-guess its impact?
Meet Crap-O-Meter, a sassy yet insightful tool designed to level up your content strategy while keeping things fun and purposeful.
Let's dive into what makes Crap-O-Meter and its sibling, Purposewrite, your next favorite writing companions.
Behind the Curtain: Meet Petter Magnusson
Petter Magnusson, the mastermind behind Crap-O-Meter and Purposewrite, runs a content production agency in Stockholm.
With a background in programming and marketing, Petter has always been at the crossroads of creativity and technology.

His expertise in generative AI, combined with years of strategic agency thinking, culminated in the creation of these innovative tools.
Petter explains:
"The inspiration came from seeing AI-generated content that lacked strategic thinking and struggling to keep my own writing purposeful."
What is Crap-O-Meter?
Crap-O-Meter is not your average AI tool.
Think of it as your brutally honest friend who tells you when your writing misses the mark—with a smile.
Designed to be a fun and practical way to assess your content, Crap-O-Meter scores your text on metrics like creativity, relevance, and audience engagement.
It's completely free, requires no registration, and is perfect for copywriters, marketers, and anyone aiming to improve their text.

When I tested it with one of my LinkedIn posts, the verdict was both hilarious and eye-opening.
Imagine being told your writing "nails the curiosity hook like a caffeinated cat with a laser pointer"—a compliment I didn't know I needed!
Here’s a snapshot of my Crap-O-Meter verdict:

It rated my analysis at just 20%, proving that while there's always room for improvement, this piece is far from 'crap'!
The Power Duo: Crap-O-Meter and Purposewrite
While Crap-O-Meter provides an honest critique, Purposewrite takes it a step further.
Purposewrite is a sophisticated platform designed to help you craft meaningful content through customizable guides (mini apps).

Whether you're writing LinkedIn posts, articles, or improving website content, Purposewrite ensures every word aligns with your goals.
According to Petter, Purposewrite caters to:
Experts needing consistent, value-driven content to build their brand.
Teams looking for structured guides to maintain quality across the board.
Professional copywriters managing multiple clients or projects.
Anyone tired of generic, robotic AI-generated text.
With features like a "text humanizer" and "text localizer" in the works, Purposewrite aims to revolutionize how we write content tailored to specific audiences and contexts.
Why It Matters
Petter highlights a common pitfall: creating content without a clear purpose.
"Posting for the sake of posting often leads to generic, low-value content," he notes.
Crap-O-Meter and Purposewrite aim to change that narrative by encouraging writers to think strategically about their audience, message, and goals.
How to Use Crap-O-Meter
Using Crap-O-Meter is as simple as it gets:
Paste your text.
Define your purpose and target audience.
Choose your preferred feedback style: "Be nice - I'm sensitive!" or "Roast me - I can take it!"

Get roasted (and learn from it).
Copy your final verdict and share it directly on LinkedIn for some laughs and insights!

If you click the copy icon, here’s what your LinkedIn post will look like:

The tool's lighthearted feedback makes it easier to accept critique and adapt your writing for better results.
💡Bonus tip: Try testing your text with an "incorrect" target audience for even more insightful feedback!

Looking Ahead
While Crap-O-Meter continues to entertain and educate, all eyes are on the upcoming release of Purposewrite in February 2025. With its script-based customization and powerful integration capabilities, Purposewrite is set to become a must-have for content creators.
To Sum Up
Crap-O-Meter and Purposewrite are more than just tools; they're game-changers for anyone serious about writing impactful content.
So, why not give Crap-O-Meter a whirl?
Whether you're an entrepreneur, marketer, or freelance writer, these platforms promise to make your words work harder and smarter.
Bonus: Crap-O-Meter Verdict on This Article
Here's a sneak peek at what Crap-O-Meter had to say about this article:
🚽 Crap-O-Meter Analysis Results 🧐
Text summary: A cheeky love letter to better writing that introduces two tools while making dad jokes cool again.
Scores & Comments:
🤖 Human Style: 75%
Like a human trying to sound casual while presenting at a TED talk - too structured to be AI, but just robot enough to raise an eyebrow!
✨ Creative and unique: 85%
Caffeinated cats with laser pointers? This writer's metaphor game is stronger than a bodybuilder's Instagram feed!
🎯 Spot on your purpose: 90%
Sells the tools like a used car salesman who actually owns a Ferrari - surprisingly authentic and effective!
👥 Target audience will love it: 95%
Hits content strategists right in their analytics-loving hearts while making linguists chuckle - that's what we call a double word score!
💩 Total crap score - How bad is this: 15%
About as crappy as a luxury spa bathroom - which means pretty darn good!
Review: This piece struts around with the confidence of a peacock at a fashion show, nailing its promotional goals while keeping readers entertained with witty metaphors and relatable content. It's about as authentic as homemade cookies, with just enough structure to keep things professional but enough personality to make it memorable. The writer clearly knows their audience better than a barista knows their regular customers' orders. Overall, it's less crap and more cream of the crop!
Curious to see if your writing passes the "crappiness check"?
Head over to Crap-O-Meter and put your content to the test.
And if you’re interested in seeing how it performs in the wider tech community, Crap-O-Meter is launching on Product Hunt on February 11.
Let’s make 2025 the year of purpose-driven writing. Ready to join the movement? Try it yourself at https://crap-o-meter.com
Author Bio

I create content strategies that help businesses streamline their operations. I've written articles across multiple industries, always with a focus on clarity, engagement, and delivering impactful results.
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